Released throughout Tokyo on January 19, Yoru Café (Night Café) is a concoction of coffee beans, tea leaves, milk, caramel syrup, and of course 4% whiskey. In addition, it's is available in two flavors: caffe latte liquor and tea liquor...the low-volume beer retails for 148 JPY ($1.80 USD)~
...it's designed to attract young and successful Japanese men and women who typically prefer sipping on coffee to chugging some good ol' fashioned beer. It's a brave move by Kirin to try and get hold of a market segment that has gradually been losing interest in beer~
The beauty of Yoru Café and its rival is that they allow young drinkers to enjoy the taste of coffee and catch a comfortable buzz, while at the same time avoiding a hangover~
via : .japantrends
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