“Saatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer’s jacket, complete with medals and decorations. The mock uniforms are to help the students better imagine themselves dressed for success. 6,000 direct mailers were mailed to graduating ‘A’ level students in December 2008. 4.7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.”~
via : singaporenavycampaign
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